Whatever your challenges, it’s harder now than ever to grow.

• Economic headwinds
• Valuations decreasing or normalizing
• Venture capital firms increasing due diligence and expectations
• Inflation and rising interest rates
• Acquisitions, forced sales, and bankruptcies
• Reduction in force
• Labor costs increasing and shortage of qualified candidates
  

Avoid common (and impactful) finance and accounting mistakes.

Six common mistakes that hinder growth and success.

1. Not effectively tracking and managing cash flow — not using a cash flow management/ forecasting tool
2. Over-investing in customer acquisition — incorrect KPIs and definitions; wrong sales assumptions
3. Ignoring the importance of high-quality financial reporting and analysis — doing it yourself; bookkeeper only
4. Pricing strategy — not leveraging thorough market research; pricing experimentation
5. Neglecting to plan for contingencies — no reserve established for unplanned impacts
6. Immature chart of accounts structure — not grouped by expense category or department, and lacking clear and concise names