THE INSIGHTS GROWTH JOURNAL

Perspectives | Practice | Progress

Cover page of a report featuring a misty forest background with a stylized brain and glasses icon, and text about a client case study for leadGenius.

FEATURED THIS MONTH | THE UNEXPECTED

When a major acquisition fell through and their largest client churned, LeadGenius faced a critical moment. After 8 years as their fractional finance partner, AVL was already embedded — providing stability through three CFO transitions and the financial muscle to pivot fast.


Together, AVL and Lead Genius built worst-case runway models, launched a new product line, re-engaged enterprise clients, and positioned the company for renewed growth.


CEO Mark Godley put it best:


“AVL is the strategic finance function that allows LeadGenius to make critical, accurate business decisions.”

WHAT ARE PEOPLE SAYING?

  • I inherited AVL when stepping into my role and stayed with them based on their competence and reliability. They are strong, competent professionals who get the work done the right way. My perception of the quality, competence and reliability of the AVL team has only increased the closer I have worked with them.

    – Scott R., Interim CEO

  • A true partnership where the AVL fractional partner can advise, guide, listen, and protect us by having a deep understanding of our goals and vision. With rapid growth, and as CEO, I needed a real partner to help me and the business with expertise and decision making that I was not able to make on my own.

    – Dave B., Founder & CEO

  • AVL is my entire finance function. Spending with them gets me more expertise than I could ever afford in-house. They’re part of my C-suite. The trust they build with our Board through clean, credible financials gives me leverage to make decisions the Board can back. That’s invaluable.

    – Mark G., CEO

  • With AVL, we have an expert team member serving our executive-level needs who brings targeted experience from various companies, all at a fraction of the price of having a full-time position.

    – Christina A., CEO

  • The level of C-suite-level expertise that AVL provides is much higher than other firms we considered. Most other companies provided basic levels of support and a very boiler-plate approach. They are efficient, client-focused, and personable.

    – Mark S., Co-Founder & Managing Partner

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